In our busy daily lives, water packaged for on-the-go is a basic human need. At 38 North, we’ve witnessed the horrible effects of single-use plastic on the environment and the major corporations benefitting from it. That’s why we set out to build an environmentally conscious water company with a business model that directly supports the communities in which it's sold.
At 38 North Water, we support a 501 (c)3 Not for Profit Organization; Friends of 38 North, to further this simple mission: keep communities clean and profits local.
We began this journey in our small coastal town of Bodega Bay, California, where our first projects are focused on the coastline. In the future – community by community – we plan to advance 38 North, using the proceeds to fund local projects that support nature and wildlife.
Every minute, one garbage truck of plastic ends up in the ocean, wreaking havoc on marine wildlife. According to one estimate, 99% of seabirds will have ingested plastic by 2050, if current trends continue.
A report from the Ellen MacArthur Foundation in partnership with the World Economic Forum predicts that by 2050 plastic in the ocean could weigh more than fish.
We believe that reversing this trend needs to start now, and we intend to make it happen right here in our small town of Bodega Bay.
In 2016 alone, there were 71 incidents of whales who got entangled in derelict lines and fishing gear, and countless other run-ins not witnessed. Most of these lines are decades-old, left in the sea from a bygone era.
The good news is that with some financial resources and help from the current local fishing community, we can get them cleaned up. A portion of our first proceeds will go to funding recovery missions to get these abandoned lines out of the water.
It can be infinitely recycled
and it is 100% recyclable.
Plastic, on the other hand,
can only be recycled once,
and never as a bottle.
It decomposes 2000x
faster than glass.
Plus, it’s beach friendly,
kid-safe and shatter-proof.
Back on the shelf
in
less than 60 days.
A recycled can can be turned
into a new can and be back
on store shelves in less
than two months.
In 2016 alone, there were 71 incidents of whales who got entangled in derelict lines and fishing gear, and countless other run-ins not witnessed. Most of these lines are decades-old, left in the sea from a bygone era.
The good news is that with some financial resources and help from the current local fishing community, we can get them cleaned up. A portion of our first proceeds will go to funding recovery missions to get these abandoned lines out of the water.
Every minute, one garbage truck of plastic ends up in the ocean, wreaking havoc on marine wildlife. According to one estimate, 99% of seabirds will have ingested plastic by 2050, if current trends continue.
A report from the Ellen MacArthur Foundation in partnership with the World Economic Forum predicts that by 2050 plastic in the ocean could weigh more than fish.
We believe that reversing this trend needs to start now, and we intend to make it happen right here in our small town of Bodega Bay.